About Us

New Concepts Hair Goods is recognized internationally as a leader and innovator in the hair replacement industry. CEO and Founder, Okyo Sthair has been involved with the Hair Replacement Industry for over 30 years. with her innovative designs and cutting edge technology; New Concepts has earned a place in the pages of the hair industry history. 

Today, New Concepts has solutions for virtually every client that walks through the door.

New Concepts continues our total commitment in providing the most advanced technology, designs, highest quality, best customer service, fastest delivery and the most exclusive selection of human hair replacement and extension products.

New Concepts’ mission is to provide our customers with the resources to change the lives of the customers they service.


"As a teenager, I was blessed with the opportunity to work at my brother's wig manufacturing business. It was there that I learned the art and true meaning of handmade. By hand, I attached each strand of hair to the base of each wig I created. I understood that each would be worn by someone trying to be a better version of themselves and that mattered to me. I realized my work was providing a service to others and it was then, that it became my life's work. Throughout this website, you will find handmade products specifically designed to help clients with thinning hair to those with complete hair loss. Each item is handmade with a person in mind." - Okyo Sthair, CEO & Founder of New Concepts Hair Goods.