Welcome To My Life's Work

Life is a journey. Along the way, people come in and out of your life. I am so thankful for all of the relationships that I have formed. Each one unique and revealing. Revealing to me about what my true purpose is in life. I believe that my purpose is to serve others by lifting them up anyway I can.

I founded New Concepts Hair by Sthair to help people with thinning hair or complete hair loss. We manufacturer custom and semi-custom hair replacement and extension products. Our products are handmade with the finest quality hair and designed to be comfortably worn. Clients love their hair and how they feel.

Our mission is to empower every person to have the look that they desire despite any type of hair loss. Why? Because it is possible with New Concepts Hair by Sthair. We design and hand craft every product with our client’s needs in mind.

I feel so blessed to work with a team of caring people. On behalf of all of my colleagues, I personally welcome you to try and experience the comfort and natural style of our handmade products. If you are not completely satisfied, just send it back. My team and I are here to serve you and are confident that you will love your New Concepts Hair by Sthair.

Love and gratitude,

Okyo Sthair

Founder of New Concepts Hair by Sthair



Okyo Sthair, CEO and Founder, has been a leader in the Hair Replacement Industry for over 30 years. Sthair was born in a small village outside of Seoul, Korea. She was one of the first to learn and teach strand by strand ventilation, the process of individually sewing each strand of hair to create a hair piece. With her innovative designs and cutting edge technology, New Concepts Hair has earned its place in the pages of hair industry history.